This self-paced online course is for anyone who is looking to use Instagram in a way that builds their personal brand so they can reach their goals. Building your personal brand on Instagram has many benefits, including:
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POSITIONING YOURSELF AS AN EXPERT IN YOUR FIELD
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GETTING CLIENTS
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MAKING VALUABLE RELATIONSHIPS THAT YOU CAN BUILD ON IN THE OFFLINE WORLD
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CAREER AND GIG OPPORTUNITIES
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EARNING PAID BRAND OPPORTUNITIES
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RECEIVING COMPLIMENTARY PRODUCTS AND EXPERIENCES
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BUILDING AN AUDIENCE YOU CAN DRIVE TO OTHER PLATFORMS AND WEBSITES
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AND MANY MORE!
Meet Your Coach
I’m Caley, a branding and marketing expert, photographer, and educator, who helps individuals and brands build their presence through marketing and creative development. I’ve also built my own personal brand on Instagram from 2,000 to over 21,000 followers in only 2 years, and now work with brands regularly on paid collaborations! You can check out my personal Instagram here.
What’s Included?
6 value-packed modules of lessons with over 5 hours of instruction, worksheets, cheat sheets, templates, and access to a private Facebook support group where I do monthly live group coaching calls for course participants only!
Module 1: Goal Setting For Success
What you’ll learn:
- The importance of goal setting
- Discovering your personal brand
- How to find your genius zone
- How to set goals that influence strategy
Module 2: Setting it Up
What you’ll learn:
- Choosing a winning display picture
- Perfecting your bio
- Setting up your account to drive perception in the right direction
- Communicating your value
- How to choose between a business or personal profile
Module 3: Content Strategy + Creation
What you’ll learn:
- Defining your content strategy
- Mastering visual content creation
- Equipment and tools
- Photo editing to define your signature style
- How to use Adobe Lightroom
- Perfecting “the grid”
- How to write captions that engage
Module 4: Growing Your Following
- Engagement for growth
- Strategic Interaction
- Community and support network building
- Navigating hashtags
- Geo-tagging
Module 5: Working with Brands + Getting Paid
- Learning when you can start
- How to decide which opportunities are right for you
- Setting your prices
- Pitching strategies + templates
- To blog or not to blog?
- Fostering relationships for long-term benefit
Module 6: Converting Followers to Clients
- Learn my proven 6-step process
- Build trust and relationships that you can leverage
- Approach potential clients
- How to qualify potential leads
- How to seal the deal
- Tips and tricks for working with clients
INCLUDED BONUSES
The course comes with worksheets, cheat sheets, and templates throughout! A few of these include:
- Worksheet: Discovering your genius zone
- Worksheet: Perfecting your bio
- Guide: Camera selection
- Worksheet: Content Mix
- Template: Pitching brands (2 templates)
- Template: Media kit
PRIVATE FACEBOOK SUPPORT GROUP
Every course participant will also gain exclusive access to the Instabrand Me Facebook support group. The group will act as a place to meet other participants, discuss the course, and have access to monthly Facebook Live group coaching calls with me! You’ll even get to stay in the group after you’ve completed the course!
THIS COURSE IS FOR YOU IF:
- You’re an aspiring blogger or influencer, professional, creator, solopreneur, or anyone who wants to build their personal brand on Instagram.
AND
- You’re ready to put in the work and time to build a personal brand that you can profit off of!
THIS COURSE IS NOT FOR YOU IF:
- You already have an established but still growing presence on Instagram with over 5,000 engaged organic followers that you are already benefitting from.
- You are not ready to put in hard work and learn strategies to achieve your goals
- You would rather cheat by purchasing followers and likes instead of putting in the time to build an organic following.
YOU MIGHT BE WONDERING…
Do I have to complete the course within a certain amount of time?
Absolutely not! While the course is structured, you are able to set your own pace so you can complete it on your own busy schedule. Course access is guaranteed for 1-year from the day you register.
How long would you recommend I take to complete the course?
Schedule permitting, most students are able to complete the course in 2-4 weeks.
If someone was able to dedicate a great amount of time to the course, it would be possible to complete it in under one week.
How long can I access the course materials?
Your access to the course and materials doesn’t expire! The only reason why you would lose access is if I decide to no longer offer the course. But no matter what, you are guaranteed access for one year from the day you register.
What if I'm not happy with the course?
If you’re truly not happy with the content you’ve learned, I will gladly offer you a refund within 30 days of registration.
In order to qualify for a refund, you must email me to show you’ve put in the work and have completed the first 3 modules of the course. This encourages participants to take this learning experience seriously.
“Through her Instahacks series, professional work, and the growth of her own personal Instagram account, Caley has established herself as a trustworthy authority in the Instagram space. She has done an excellent job in branding herself, and I’m excited that she is now launching this course so she can share her methods and strategy with others who are wanting to learn!” – Samantha Schonewille
Samantha Schonewille
Marketer + Writer
“Since taking InstabrandMe, my following has almost doubled, my engagement rates have skyrocketed and I’ve created some cool partnerships with others who support my goals and vision. Brands have begun to notice and I’ve received free services & products (about $2000 worth so far!)… and just signed my first affiliate marketing deal to get paid! The course has already more than paid for itself.” – Kama Money
Kama Money
Teacher & Community Builder
Are you ready to learn strategies to hone in your personal brand and build an Instagram account that you can leverage? Join the waitlist to be the first to know when the doors to Instabrand Me are open again!